×
×
Mars Supps owns four domains. Two are live and they sell different things. This plan brings all four onto one address, then sets out the pages we build there.
One store. One address on the packaging. The 31 sites that link to Mars Supps all point at the same place.
Seven addresses are mapped in total, since each domain has a www version too. All of them stay live and forward in one step, so old links from emails, posts and bottle labels still work.
No rankings and no traffic to put at risk on either live address. The move costs almost nothing today and more every month it waits.
Anything published first has to be moved and re-indexed after. That means paying for the same pages twice.
Same Shopify store, same theme, same checkout. The address on the front changes. The shop behind it doesn't.
| Now | After | |
|---|---|---|
| Store address | shop.marsupps.com | marssupps.com |
| marsupps.com | Phobos sales page | Forwards to the store |
| marssuppsusa.com | Unused | Forwards to the store |
| Platform | Shopify | Shopify, unchanged |
| Theme | Savor 3.3.1 | Savor 3.3.1, unchanged |
| Products, prices, stock | 21 products | Unchanged |
| Checkout, orders, apps | Live | Unchanged |
| Email on the domain | Working | Working, records copied by hand |
Page, images and copy archived before the address moves. That copy is what the offer gets rebuilt from later.
Mail and verification records are written down and carried over deliberately. This is the step that protects your inbox.
Rankings, page speed, and what AI assistants currently say about the brand. Recorded by hand, since there is no analytics history to pull from.
They already exist as products. We confirm each is published to the store, not only reachable through a checkout link.
A dated duplicate sits ready throughout, so there is a one-click way back at any point.
The domain and its www version are added in Shopify, then DNS is updated to match.
Nothing switches until the padlock is live. Full propagation can take up to 48 hours.
From here every link, sitemap entry and page on the store uses it.
shop.marsupps.com stays attached and is never deleted. That connection is what keeps old links working.
Email footers, social profiles, packaging inserts, and links written into the store's own content.
Each has to land on the new one in a single step. Chains of redirects are slow and they lose value.
Neither exists yet, so both are created under your ownership and verified on marssupps.com.
The new sitemap, plus a formal change of address once shop.marsupps.com is verified. This stops Google reading it as a duplicate site.
Analytics, pixels and order attribution checked against real sessions.
Indexing, impressions and rankings, so a real problem is caught early rather than mistaken for a normal dip.
The one thing that can quietly stop working in a domain move. Records are exported before anything is touched, put back deliberately, then tested by sending and receiving.
All seven addresses stay live. Old newsletters, social posts, packaging inserts and the 31 sites linking to the brand keep working.
The store does not change platform. Products, prices, customer accounts, order history and apps are untouched. Sales continue through the window.
The page is archived before it comes down, and the three bundles already exist as products in the store. No selling path depends on that page.
Google takes a few weeks to move what it knows from one address to another. Impressions and rankings usually dip for two to eight weeks, then recover. This happens on every move of this kind.
There is very little here to dip. The brand ranks for its own name and a few product terms and gets no real search traffic yet. That is the argument for moving this week instead of after 60 articles have been published against the wrong address.
Once the store sits on marssupps.com, the website is built out in a set order. The aim is a small number of pages worth reading, each with a clear job, all linking to each other.
Nine sections, no deeper than three clicks from the homepage. Everything named for what a customer would look for, not for how the catalogue is organised internally.
| Page type | What it does | How many |
|---|---|---|
| Product page | Sells one product. This is where the money is made and where most of the work goes. | 21, all rewritten |
| Collection | Groups products so someone can browse a category. Energy & Performance, Weight Management, Sleep & Recovery, Vitamins & Wellness, Cognitive & Focus. | 5–6 |
| Goal page | For someone who knows their problem but not the product. Explains the goal, the ingredients behind it, then points to the products that fit. | 4–5 to start |
| Ingredient page | Explains one ingredient properly. What it is, what the research says, safety, and which Mars Supps products contain it. | 8–12 to start |
| Learn article | Answers one question people ask before they know what to buy. Each one links to an ingredient, a goal and a product. | Ongoing |
| About, Science & Quality | Tells Google and AI assistants who Mars Supps is, how the products are formulated and how they are tested. | 2 |
Every one of the 21 products gets the same structure. Most are under 200 words today, which is why they rank for nothing.
Nothing sits on its own. Someone arriving on an article should be able to walk to the product, and someone on a product should be able to read up on what is in it.
Example: someone reads “How does creatine work”, moves to the creatine ingredient page, then to Strength & Performance, then buys Creatine Monohydrate. That path is what tells Google and AI assistants the brand knows the subject rather than just stocking it.
This is a health category, so accuracy is what gets rewarded. A small number of pages worth reading will beat a large number that are not, and AI assistants only quote the first kind.
The five new sections live, with the old pages kept in the footer.
Only where there are enough products to make the page useful.
The biggest single job, and the one that affects sales most directly.
Who the brand is, how the products are made, and who stands behind them.
Chosen from real search demand and the actual product range.
Same principle. Only goals the catalogue can genuinely serve.
The trust layer every product page links to.
Following the 60-article calendar in the 90-day plan.
The writing has already started. It is being done against marssupps.com, so nothing produced now has to be moved or rewritten after Friday.
The seven-part layout above is settled and built as a template. All 21 products are written into the same shape rather than one at a time from scratch.
First drafts are being written now, working from the existing labels and panels. The two open items, the PHOBOS description and the Keratos amounts, are the only ones held back.
Categories are set and the copy is being drafted alongside the products they group.
The first set is chosen from the actual product range and real search demand. Research and sourcing is underway before any of it is written.
Written once the product and ingredient work sets the language the rest of the site uses.
The 60-article calendar is mapped. Publishing begins on the new address, on a weekly schedule.
Everything above is written and staged off the live store. It goes up in the build order once the address is settled, so the site fills in steadily rather than all at once.
If anything else lives there, a quiz, a second offer, a link used in an email or on packaging, tell us so it gets its own forwarding address.
The sales page calls it gentle and stimulant-free. The store page calls it a high-stimulant thermogenic. Same product, two descriptions. We need one before the product pages are rewritten.
Exact amounts per serving for all 21 products. Keratos in particular lists a 359 mg proprietary blend with no individual amounts, and the current copy needs a compliance read before we build around it.
Friday 4 September, afternoon. Confirm and we go.